Planet Fitness.

Digital transformation to make fitness accessible to all.

Overview.

App design.
AI design consultation.
Design system creation.

The key.

Designing digital experiences that deliver on the promise of making fitness accessible to all.

The partnership.

See the app.

Driving digital transformation and omni-channel innovation for the world’s largest gym.

We created a vision of the future for Planet Fitness; an omni-channel experience that activated the Judgement Free ethos, transforming the lives of millions across America.

We delivered an end-to-end experience across web, app and CRM, that raised customer conversion and member engagement. Our multi-year product roadmap continues to deliver digital transformation that encompasses a global design system, governance and delivery model, data and analytics strategy, and member experience innovations.

Designed for everyone.

A gym companion built for every level. Scan any equipment to instantly access hundreds of workouts and tutorials, wherever you are in your fitness journey.

Personalized journeys.

A short fitness profile quiz tailors workout programs and curated series to each member’s goals, experience, and motivation.

Defining the future of fitness.

From AI-powered training to smarter service experiences, we identified the highest-impact concepts to create lasting value for the business and its members.

The numbers.

#1
Health and fitness app in the App Store.
8.3M
Active app users, daily.
83%
Increase in workout sessions.

Planet Fitness. | Huge

Planet Fitness.

Overview.

The key.

Driving digital transformation and omni-channel innovation for the world’s largest gym.

Designed for everyone.

Personalized journeys.

Defining the future of fitness.

The numbers.

Planet Fitness.

Overview.

The key.

Driving digital transformation and omni-channel innovation for the world’s largest gym.

Designed for everyone.

Personalized journeys.

Defining the future of fitness.

The numbers.

Experience innovations.