Barneys.com Named Best Retail Website at 2012 OMMA Awards
October 2, 2012 - Brooklyn.Huge-designed Barneys.com was recognized as 2012’s best retail website at the seventh annual OMMA Awards gala held in New York last night.
Designed to bring the unparalleled Barneys New York experience to Barneys.com users, the site was subjected to a rigorous judging process before being named winner in the Website Excellence, Retail category. The work was first handpicked as a finalist for judging by MediaPost’s editorial team and then scrutinized by 20 judges. Barneys.com was recognized alongside efforts from Gatorade, Bank of America, Nissan North America, The United States Olympic Committee, and Microsoft.
About the OMMA Awards
The OMMA Awards for Online Advertising Creativity were created in 2006 by MediaPost, a complete resource for industry news, events and jobs, to honor those advertisers that push the potential of online advertising creative. In 2008, two new disciplines were added to the awards, the OMMA Awards for Integrated Online Campaigns, which honors brand marketers and their agencies, and the OMMA Awards for Web Site Excellence, which honors Web publishers. Within these three disciplines and now across a total of 65 categories, the OMMA Awards celebrate the year’s finest talents, campaigns and overall online advertising creative.