TheStreet.com Begins One Year Relationship with HUGE
April 13, 2007
BROOKLYN — Leading independent provider of financial news, commentary, analysis, research and financial ratings, TheStreet.com, Inc. has engaged HUGE to perform a strategic redesign of its website, www.thestreet.com.
Co-founded in 1996 by Wall Street icon and noted author, Jim Cramer — most recognized today as the host of CNBC's Mad Money — TheStreet.com is an award-winning website. The company's journalists and contributors produce reliable and trustworthy proprietary content which is distributed across multimedia platforms, including websites, e-mail subscription services, print, syndication and audio and video programming.
The project will be led by Christy Hatch, HUGE Experience Director. "We're excited about the opportunity to leverage our experience in goal-driven content design in collaboration with a brand like the TheStreet.com" said Hatch. "The new flagship site will bring a unique combination of personality and financial authority to the world of online finance unavailable anywhere else on the Internet today."
HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies.
For more information, please contact press@hugeinc.com or +1 718 233 3943.