New Scholastic Website Will Integrate Needs of Teachers, Students and Parents
June 22, 2007
BROOKLYN — The innovative new Scholastic.com website is nearing its mid-July launch date and a preview is currently available at www.scholastic.com/preview.
The completely redesigned website will take an innovative approach to meeting the needs of its key audiences in an integrated way. The site is rich with educational content for the classroom and beyond and features a new community area called "Connect." "Connect" will allow a community of teachers, parents and students to participate in online events and exchange information.
Other key features include interactive learning activities, teaching resources, detailed book information, and enhanced order tracking.
HUGE provided user research, strategy and design for Scholastic.com and has subsequently been engaged by Scholastic to handle several other interactive projects.
HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies.
For more information, please contact press@hugeinc.com or +1 718 233 3943.