"Test, Test, Test" the Top Theme at min day Summit

April 24, 2009

BROOKLYN — Gene Liebel, Partner, User Experience at HUGE, appeared on the panel “Marketing the Always-There Magazine: Audience Development Across All Emedia Platforms” at the min Day Digital Summit in New York. As quoted on the min website:

“Gene Liebel, Partner and Director of User Experience at HUGE, advised publishers ‘not to be frightened of designing content around search. Look for search terms that are being underserved by quality content in the search results."

The panel covered the role of distribution partners, blogs and social media in heightening discoverability of content, as well as SEO strategies for turning newcomers into brand loyalists. Other panelists included Roy Schwartz, VP of Business Development & Marketing of Politico, Rachel Feddersen, Director of Parenting Magazine, and Karthik Krishnan, Director Interactive Media of Reed Business Interactive.

“What I saw yesterday was an industry in genuine evolution where digital is not just a 'brand extension' but truly a transformative platform that demands rethinking of a magazine's mission,” says Steve Smith, Digital Media Editor for min.

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About HUGE HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies. For more information, please contact press@hugeinc.com or +1 718 233 3943.