ONE.org Unites with HUGE
July 25th, 2008
BROOKLYN — Following a competitive review, HUGE has been awarded the engagement to create a new digital platform for ONE.org. (www.one.org). A leader in the fight to end world hunger and AIDS, ONE is a campaign of over 2.4 million people and growing from all 50 states and over 100 of America's most well-known and respected non-profit, advocacy and humanitarian organizations. HUGE sees a tremendous opportunity to further leverage the internet for ONE in its core mission in fighting to end global poverty.
HUGE will craft a successful user experience for ONE.org by focusing on three main business goals. First, ONE.org must become a popular and trusted source of information to meet the needs of a diverse group of users, who bring a variety of questions and tasks to the website. Second, it's critical that users can quickly and easy take action on issues, so simplicity and usability are critical. Finally, HUGE will develop a way to connect the global ONE.org community and communicate the impact they are having in their fight to end global poverty.
"We have incredible respect for the work ONE.org does," says David Skokna, Partner and Executive Creative Director at HUGE. "Giving the site a more human feel will make the user-experience unforgettable, allowing people to truly connect with the heart of ONE's mission."
About ONE.org:
ONE is Americans of all beliefs and every walk of life - united as ONE - to help make poverty history. We are a campaign of over 2.4 million people and growing from all 50 states and over 100 of America's most well-known and respected non-profit, advocacy and humanitarian organizations. As ONE, we are raising public awareness about the issues of global poverty, hunger, disease and efforts to fight such problems in the world's poorest countries. As ONE, we are asking our leaders to do more to fight the emergency of global AIDS and extreme poverty. ONE believes that allocating more of the U.S. budget toward providing basic needs like health, education, clean water and food would transform the futures and hopes of an entire generation in the world's poorest countries.
HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies.
For more information, please contact press@hugeinc.com or +1 718 233 3943.