NutriSystem Taps HUGE for Aggressive Online Push
December 3, 2007
BROOKLYN — NutriSystem, provider of weight management products and services, has signed with HUGE, a leading interactive agency, for a comprehensive strategy and design engagement. The focus will be building out the NutriSystem business online. To that end, HUGE will deliver its full suite of services including user research, interaction design, visual design, engineering and project stewardship. Additionally, HUGE will apply its expertise in social networking to help NutriSystem grow its community of dieters. The engagement is expected to last a minimum of 12 months.
HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies.
For more information, please contact press@hugeinc.com or +1 718 233 3943.