HUGE Revamps A&E's Home Page

June 5, 2009

BROOKLYN — HUGE was tapped by A&E TV to redesign their home page to better align with the new network branding of “Real Life. Drama.”

Focusing on hit shows and their most compelling people and characters, HUGE has created a highly interactive hub which combines imagery, links and quotes to capture each show’s unique emotion and flavor.

But the improvements are not all visual. Content commonly searched for by visitors — such as schedule, full episodes and supporting video — can all be easily found. The new setup was built to be modular and practical.

HUGE’s user-experience and visual design teams worked together in this highly collaborative effort, combining initial design sketches with wireframing to assure a smooth hand-off to the front-end developers. A&E TV’s new homepage is dynamic, emotional and tremendously SEO friendly. In other words, a success all around.


About A&E
A&E Television Networks operates as a media company in the United States and internationally. The company engages in television programming; offers home videos/DVDs and music compact discs; and operates Web sites, as well as supports educational initiatives. A&E Television Networks was founded in 1983 and is based in New York, New York with additional offices in Stamford, Connecticut; Atlanta, Georgia; Detroit, Michigan; Los Angeles, California; Chicago, Illinois; and London, England

About HUGE HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies. For more information, please contact press@hugeinc.com or +1 718 233 3943.