HUGE and Penton Launch People-Focused Redesign
July 9, 2009
BROOKLYN — Penton Media, a leading business-to-business media company in the U.S., has aligned with digital agency HUGE for a best-in-class, wide-scale redesign of their corporate website.
Key to the project’s success was surfacing Penton Media’s most successful brands, which span a multitude of industries and markets. HUGE’s solution was an intuitive funneling system, which allows visitors to move seamlessly from the corporate site to specific publications while tying in related trade shows, conferences, and products. HUGE provided all the design and development for this endeavor, including a DotNetNuke platform implementation as well as the creation of advanced modules and the integration of Penton Media’s content.
Another critical component was redefining Penton.com’s look and feel to establish Penton Media as a leader in its space and more accurately reflect the company’s people-oriented focus. The new site pairs eye-catching black-and-white photography, done by award-winning Vogue photographer Rick Haylor, with quotes from some of the company’s most knowledgeable editors. The effect is clean, fresh, and personable. The human factor has been brought to the forefront.
“The company’s products and services are communicated in the voices of its market experts – highlighting the deep knowledge, credibility, and relationships that Penton offers to customers in seventeen core markets,” says Alex Snell, Product Strategist at HUGE. “The new site humanizes Penton by putting its people front and center."
About Penton Media
As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton serves the information needs of more than six million business professionals every month in industries ranging from Agriculture and Aviation to Electronics, Natural Products, and Information Technology. With nearly 80% of the company’s properties ranked the #1 or #2 information source for their respective industries, Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors.
HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies.
For more information, please contact press@hugeinc.com or +1 718 233 3943.