HUGE Brings Contemporary Feel to iVillage

May 8, 2009

BROOKLYN — iVillage, the leading online community for women, tapped HUGE to revitalize its logo and homepage with a new look and feel, one that’s fresh, lively and contemporary.
 
The HUGE and iVillage teams created a handcrafted look for the new logo — warm and friendly, reflecting the most important qualities of iVillage. “Our goal was to create a fresh visual language for the iVillage brand,” says Claudia Chow, art director at HUGE. “The look needed to feel vibrant, playful and crafted, almost as if it was written by a woman’s hand. Many of the visual elements on the page incorporate a sketched feel, highlighting iVillage’s incredible community integration.”

iVillage community members were of utmost importance during the redesign of the homepage, even offering their input at the start of the process. The community is now truly the focal point of the page, elevating users’ personal stories and photos and integrating them with hot topics each day. The homepage content is carefully curated with the site’s busy reader in mind, helping her find what she’s looking for fast as well as inviting her to engage and join a conversation instantly.
 
“Working with HUGE is a true collaboration,” said Rebecca Miskin, General Manager, iVillage Networks. “Our teams really clicked on vision and goals, including celebrating and highlighting our community. We decided on the best way to give this vital constituency a place of prominence on the new home page, and our community members are thrilled with both the new look and user experience. This is our first step towards re-energizing the iVillage brand and setting the tone for our future.”

About HUGE HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies. For more information, please contact press@hugeinc.com or +1 718 233 3943.