April 1, 2012. Brooklyn. HBO® subscribers can now watch the network’s award-winning and acclaimed original programming on Xbox 360 thanks to a new application created for HBO GO by Huge. HBO GO on Xbox 360 features HBO’s entire catalogue of live and on-demand original content, including every episode of every season of the best HBO shows—from the latest hits like Game of Thrones to older favorites like The Sopranos®. With Kinect™, viewers can search the entire HBO catalogue by voice.
“The Xbox 360 presented an amazing opportunity to deliver even more power and pleasure to HBO subscribers. The key was to take advantage of the unique strengths of the Xbox 360, which is fast becoming one of the most usable platforms for discovering and viewing video,” says Gene Liebel, Chief Strategy Officer at Huge.
In addition to the Xbox partnership, HBO GO is also launching a never-before-seen interactive viewing experience for Game of Thrones fans. Available for the first time on the HBO GO iPad® app, the Game of Thrones interactive features allow viewers to engage with original content created exclusively for the service, such as commentary tracks, interviews, maps and storyboards, for an even more immersive and exciting experience. These extras were previously available only online at HBOGO.com but viewers can now watch their favorite show on a whole new level.
HBO and Huge joined forces last April to launch HBO GO, a multi-platform suite of applications that allow users to instantly access over 1,400 of the best and latest HBO shows and hit movies from their mobile devices. The HBO GO service harnesses the vibrant content of HBO to deliver a truly unique and seamless digital experience on the iPad, iPhone®, iPod touch®, Android™, Roku, and now, Xbox 360.
HBO GO is considered an industry benchmark, helping to shape the future of TV and digital media. As of November 2011, the HBO GO app had been downloaded over 6 million times and logged 98 million streams.
About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.