Cellular South Partners With HUGE for Interactive Services

June 18, 2008

BROOKLYN — HUGE has been named the interactive agency of record for Cellular South, the largest independent wireless carrier and a leader in helping consumers get the most out of their wireless services.

"HUGE will be working closely with Cellular South to plan and execute a comprehensive online strategy that tells its great story in a creative and compelling way," said Aaron Shapiro, partner at HUGE. "Cellular South has clear competitive advantages over its larger rivals, including dramatically higher levels of customer satisfaction, so we feel like we're helping the good guys win here."

The engagement will include web site strategy, development and design, search engine marketing, search engine optimazation,social networking, display advertising and CRM. The interactive program will focus on addressing ease of use concerns and helping consumers sort through all the ways they can use their phone to find the wireless devices and services that are really relevant and useful to them.

About Cellular South
With a nationwide wireless voice and data network, Cellular South is committed to providing plans, products, applications that allow consumers to rely on wireless service in every way. Cellular South is also a leader in m-commerce technology availability and adoption with its next-generation mobile payment products, such as Obopay, Cellfire mobile coupons and mobile ticketing. For more information, visit www.cellularsouth.com.

About HUGE HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies. For more information, please contact press@hugeinc.com or +1 718 233 3943.