We’ll tell you: it’s our ability to connect the planning process all the way through to the resulting user experience. HUGE has been the central planning and product definition hub for some of the largest and most complex projects online. Ultimately, this has led to a whole different kind of agency culture. Simply banging out seductive visual design doesn’t count as a job well done here. Instead, everyone, from interaction designers and animators to developers, is accountable for actively connecting the various phases of our process. It’s a process that fearlessly defines specific, measurable goals, and then secures that all subsequent design decisions address them.
In other words, we’ve built a mature product management culture here at HUGE. We’ve learned that innovation comes from mastering organizational and technical constraints instead of ignoring them and from listening patiently to clients and digging deeper instead of clinging to our first few catchy ideas. We know we’ve only done our jobs when the projects we launch not only get talked about, but get our clients exactly the results they envisioned back in the planning phase.
It took a fair amount of persistence and flexibility to get our model right—not to mention finding enough talented people who wanted to collaborate this way—so we believe it makes HUGE pretty different.