Insights.
Users Not Customers
Named one of the 10 most important books of 2011 by Advertising Age, Users Not Customers is a practical guide to evolving business priorities, operations, marketing, product development and customer service for the digital economy.
Design Para A Internet
Written by Huge's head of product design, Design Para A Internet (Design for the Internet) is one of the most influential books about design and usability in Brazil. It demonstrates how design products can go beyond aesthetics and ease of use to create transformational experiences.
Publications.
New Report on New York's Privately Owned Public Spaces
Huge and New York's Municipal Art Society partnered on a user-research study identifying ways to increase usage of POPS
3 Strategies in Mobile Marketing.
CEO Aaron Shapiro on common mobile marketing mistakes and how to best avoid them.
Stop Blabbing About Innovation and Start Actually Doing It.
CEO Aaron Shapiro on how to successfully implement innovation within your company.
The Rise of Digital Design.
Joe Stewart, Global Creative Director at Huge, on what we can learn about digital design from the history of synth pop.
Users Are the New Growth Engine.
Huge CEO Aaron Shapiro writes about harnessing users to drive financial performance in Harvard Business Review.
Don't Just Launch. Manage.
Google Think Insights features Huge CEO Aaron Shapiro on digital marketing and the death of the one-off campaign.
5 Practices Startups Should Borrow from Big Businesses.
Huge CEO, Aaron Shapiro, discusses five lessons that fly in the face of the typical startup ethos.
Why Digital Talent Doesn't Want to Work at Your Company
It’s not because you’re not Google. It’s because you’re not offering people the right opportunity.
